Asian Paints | Colour Next 2019
Colour Of The Year - Awakening
Asian Paints launched its integrated brand campaign, Colour Next ‘19, meticulously selecting a ‘Colour of the Year 2019’, Vine Yard, which is a shade of plum that lies between the colours purple and brown. The purple in the mix brings in authority and power, while the brown lends it a down-to-earth touch, thus making the colour reflective of a strong resolve with noble intentions.
Post Office Studios was brought on board to carry out the production, design and animation of the brand film, as well as to conceptualise the key visuals for the entire Colour Next campaign.
A variety of distinct, abstract elements comprise the film’s visuals, varying from those that fall on the regal end of the spectrum, to others that are more humble in nature. Throughout the film, the Vine Yard colour palette is strongly relied upon to visually showcase the same.
We had the opportunity to work with numerous International artists for this project. Working with such talented people globally has proven to be a unique and fulfilling collaboration and helped us create such stunning imagery.
Conceptualized and Produced by Post Office Studios
Client : Asian Paints
Director : Aditya Tawde
Creative Director : Harsh Sharma
Lead Producer : Aunnesha Sen
Associate Producer : Saloni Dukle
3D Design and Animation : Iain Chudleigh, Gabor Ekes, Vincenzo Memeo, Marcel HB, Vladimir Arisov, Dave Stewart, Felipe Goldsack, Nachei Sanchez, Mesrop Hovhannisyan, Vaibhav Negi
Editor : Aditya Tawde, Akhtar Shaikh
Sound Mix and Design : Tommy Monterio
VO Artist : Aditi Thirani
VO Studio/Engineer : Ridhi Raag Studios / Brandon Cooper
Scriptwriter : Nandini Godara